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Riding the Millennial Wave with JOOX via Music and Entertainment

  26 April 2018 | 14:00 WIB

JOOX, the popular music streaming service in the region, has up to now got 70 million users in Indonesia since its debut in this country in October 2015, with 70% being millennials. More broadly, JOOX is the number one most downloaded music app in Indonesia, as well as in Hong Kong, Macau, Malaysia, Thailand, and even South Africa, on both Google Play and App Store. Its large user base has enabled JOOX to make curated recommendations for each local market via sophisticated analysis of a multitude of data. These data provides intelligence on its users’ everyday music preference, from languages, to geographies, to genres. & To share insights on millennial behaviors and the implications to marketers.